Before I learned photography, I was a point and shooter and just candid stuff.  I had no idea to look for the light and know what it means to understand light.  The golden hour (an hour before sunset) is prime shooting time for many reasons.  One, the sun is lower in the sky, bigger and softer.  Another reason is it does not cast harsh shadows on faces and subjects.  The color of the light also changes as the sun rises and then sets, and it is always better to get shots where the subject is not squinty.

It is my favorite time to shoot… see why?